Simple design and printing techniques are popular
1、 Introduction to Album Design Process:
Market research
Market research includes customer research, brand awareness research, loyalty research, competition research, product line research, product portfolio channel research, price research, advertising promotion research, various performance research, etc.
Design
1. The direction of design is based on culture, art, society, and life, with the market as the goal and customer psychology as the guide. Different expression methods and meticulous practical strategies are chosen, with strong pertinence and twice the result with half the effort. It includes: planning philosophy, planning style, and budget.
2. Image performance confirms product planning performance from a strategic perspective and submits plans to customers with different conceptual styles. Find the best product planning methods (materials, scale, printing technology, etc.).
3. After market analysis, research, planning, and final confirmation, image promotion has stopped meticulous brand operations such as media planning, advertising, and terminal commissioning.
4. The usefulness review is conducted from the aspects of market sample collection, customer feedback, etc., to evaluate the planning effect, further understand the needs of customers and products, and formulate more reasonable future plans. The printing of picture books is the printing of books and periodicals, mainly used to display images. Traditional printing has seven main processes, and online printing is convenient and fast, making it an indispensable place for printing enterprises.
2、 Album printing process:
Printing paper, plate making equipment, printing machine methods/processes:
1. Printing planning is themed around compliance planning. Carefully check the printing method, layout scale, theme of the printed material, paper or color code of the printed material, and even select the corresponding consumer manufacturer to ensure a smooth production process and complete the exquisite finished product.
2. Design and production
According to the printing plan, planning and layout planning are the preliminary operational procedures for completing the manuscript. Simultaneously organize photography and illustrations, coordinate and collaborate with manufacturers to make each element more detailed.
3. Complete the manuscript
According to the initial draft of the floor plan, organize its copies, photos, illustrations, correct orientation, correct color codes, etc. in the final or electronic form, stop processing the original manuscript, and clearly indicate the special requirements for special requirements. The eastern part of the floor plan. Plate making, pre plate operation.
4. Production volume and plate making
After plate making, scan the image with an electronic color separator, take text and lines with a black and white camera, and draw the correct dots (printing dots). Stop assembling the text and illustrations according to the instructions on the final manuscript, then stop printing operations, and send the color samples back to the planning unit for calibration. Assuming the original manuscript is processed electronically, the output film should be submitted to the output center. Carefully fill out the work order or instruction manual, indicating the number of output lines, color and monochrome page numbers, whether there is text, specifications, etc., to avoid communication errors and unnecessary damage. In recent years, CTP plate making technology has been increasingly applied in more and more printing enterprises in China, greatly reducing the cost of plate making and shortening the plate making time.
5. Check
This is the next step before printing, which is to check whether the color sample conforms to the process shown in the manuscript. When correcting colors, detailed and easy to understand text outlines or directions must be written in red pen and transmitted to the plate maker to prevent unnecessary losses.
6. Printing operation
The printing operation moves the corrected four-color mesh into the printing plate and sends it to the printing machine. Then the official announcement begins. To achieve ideal printing results on a printing press, it is necessary to first understand the printing elements, as there are many variable elements that have a significant impact on printing quality. Therefore, it is necessary for us to have a comprehensive understanding of these elements.
7. Binding and processing
Promote (public relations) brochures, catalogs, booklets, etc.
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